ARTEIXO – Spanish fashion giant Inditex, which owns Zara, is to end its ‘Join Life’ consumer-facing sustainability label from garments, the company has revealed in its latest annual report.
Inditex says that the label, which denotes that a garment is made from more sustainable materials, is no longer required because it now applies to more than 60% of its products.
Consumer-facing sustainability labels on products have been criticised by consumer watchdogs who argue they are often based on the global averages of lifecycle assessments rather than the qualities of the specific product.