H&M links with carbon capture firm Lanzatech

STOCKHOLM – Swedish fashion giant H&M has linked up with US-based biotechnology start-up LanzaTech to launch a new capsule collection of clothing made with captured carbon emissions.

The company’s sportswear brand, H&M Move, has partnered with Lanzatech to create the range of garments partly from captured emissions and featuring its own DryMove anti-wicking technology.

“In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made with CarbonSmart polyester, a ground-breaking material using repurposed carbon emissions,” said Simon Brown, general manager at H&M Move.

“This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future.”

LanzaTech captures carbon emissions from steel mills, converts them into ethanol from which can be produced ethylene gas, one of the most important building blocks of polyester.

The Chicago-based company made headlines last year by working with brands, including Zara and Lululemon, on collections of clothing made from emissions.

Jennifer Holmgren, CEO of LanzaTech, said: “The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing.”

H&M Move’s new collection includes a jumpsuit, a top and a pair of tights, partly made of LanzaTech CarbonSmart polyester with a DryMove finish.

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