Like the big fast food chains, fast fashion brands that deliver to your door – sometimes in less than a day – have rapidly became a habit for many around the world. Both offer an instant, affordable pick-me-up – a mini-treat for people who, in today’s economic climate, are likely time poor and financially stretched. But there is a cost, of course: the environment, and the conditions in which these products are made.
In recent years, however, we’ve seen some drastic changes to fast food chains and how people view them; brought about by both changes from the companies themselves and a broader awareness in customers of the less-than-desirable aspects, such as how unhealthy most items can be; the environmental damage caused by producing them; and how employees are treated. Fast fashion has failed to show a similar initiative.
I recently had the chance to catch-up with Roberta Graham, associate director at cultural and creative consultancy Space Doctors about how she believes that to make real changes in the fashion industry – a sector that’s exceedingly terrible for the environment – brands need to be held to account in the same way that fast food companies have been, with rigorous rules about their impact on climate crisis, their treatment of staff, how they deal with waste, and their production lines.
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